Ads you can measure — not ads you burn.
Spending on ads without measuring is burning money. Nº 5 runs Meta and/or Google campaigns, according to strategy, with cost per contact and results in plain view week by week — and tells you honestly when ROI can be confirmed and when it can't.
The problem it solves
Putting an ad live is easy. The hard part is making it generate contacts at a cost that's worth it — and knowing it's worth it. Most SMEs boost posts with no strategy, no tested creative and no way to link the click to the business. We run the campaign end to end and show the numbers, not adjectives.
Who it's for
For businesses that already have the base in place (site, clear offer, a way to receive contacts) and want to accelerate acquisition with investment. Ads amplify what already works — they don't fix a weak base. If the base isn't ready yet, we say so in the assessment.
Signs you need this
- You boost posts on the «blue button», with no strategy or measurement.
- You spend on ads but don't know your cost per contact.
- You have an offer and site ready, but lack contact volume.
- You've tried ads and couldn't tell whether they worked.
- You want to scale what works, with control of the numbers.
How we work
- Assessment — what the campaign is for, what budget makes sense and whether the base is ready.
- Strategy and creative — channels (Meta and/or Google), targeting and pieces included in the scope.
- Launch and optimisation — tracking of campaigns, creatives and landing pages.
- Weekly reading — CPL and results week by week; ROI calculated when the commercial data allows it to be confirmed.
What it may include
- Management of Meta and/or Google Ads campaigns, according to strategy.
- Ad creatives and tests, included in the scope.
- Landing pages when needed and included in the scope.
- Weekly tracking with CPL and results.
- Report in owner's language: what came in, what it cost.
What is not automatically included
So there are no surprises: ad spend is not included in the fees — it's paid directly to Meta or Google and defined with you in the proposal. Landing pages, heavy video production and integrations are added only when included in the scope. And we don't promise guaranteed ROI: results also depend on the market, product, price and your commercial capacity.
Real proof
At Terrae (real estate, Lisbon), Meta acquisition campaigns recorded a cost per contact of €3.10 (July 2026, average cost per contact generated by the campaigns' forms). It's a real number, with context — not a brochure promise. Past results don't guarantee future ones.
Straight answers
Is ad spend included?
No. What you pay to Meta or Google is separate from our management and is always defined with you, with full visibility over where it's invested.
Do you guarantee results?
We don't promise miracles. We talk about work and real numbers. Results also depend on the market, product, price and the business's commercial capacity.
Meta, Google, or both?
According to strategy. We pick the channels that make sense for your goal and audience — we don't impose both by default.
Do I need a landing page?
Only when it makes sense for the campaign and is included in the scope. Not every campaign needs one — we decide based on the goal.
Social media management · Website creation · AI assistants · Strategy & brand