Strategy · content · websites · ads · data

The marketing department for brands that don't have one.

A marketing team led by people who run businesses, accelerated by artificial intelligence. We plan, produce, publish, promote and measure — in one system, across Portugal and Angola.

Request a free assessment See real cases

An initial 20-minute call. No strings attached — and no endless sales decks.

High five.
6brands under our care
6websites live, with AI built in
6named AI assistants
2countries — Portugal & Angola
20+content items/month in the most complete operations
300kcumulative daily reach over 30 days, across all brands

Data updated July 2026 · each metric is measured per brand and period.

01 · The open position

Every SME has this position open. Few can afford to fill it.

The three traditional options each solve part of the problem. We built a fourth to integrate everything.

Option A

Hire a marketer

€1,500+/month

Gives you proximity and inside knowledge, but rarely combines strategy, design, video, advertising, technology and data in a single role.

Option B

Traditional agency

€2,000+/month

Gives you access to several skills, but not always the proximity, speed or integration an SME needs.

Option C

Do it yourself

your evenings

Gives you control, but eats into the team's time and loses consistency when other priorities arise.

The fourth option

O Nº 5

tailored to your brand

A whole team — strategy, creation, ads and data — led by people who've run businesses and accelerated by AI. One contact, zero headaches.

Honest note: Nº 5 isn't the right fit for every company. It makes sense for businesses that need consistent execution, an integrated view and access to several skill sets — without building a full in-house team.

Honesty guarantee: if the assessment doesn't surface at least 3 concrete opportunities for improvement, we'll tell you on the spot — and won't waste any more of your time.

We mostly work with companies that already invest — or are ready to invest — consistently in their marketing operation. The proposal always states the exact investment for your case, before any commitment.

Request a free assessmentSee real cases
02 · Before and after

From “what do I even post today?” to a communication machine.

Most SMEs live on the left side: no time, no plan, the website saying one thing and social media another. Working with Nº 5 means moving to the right side. Drag the cursor and see the difference.

Before
todayWhat do I even post?? 😩 instagramLast post: 23 days ago
inbox9 comments and 4 messages unanswered ???The site says one thing, Instagram says another

The publishing calendar:

2 posts this month · whenever possible
After · with Nº 5

Monthly plan — you always know what goes out and why:

■ posts & carousels · ■ Reels & stories — 20+ pieces scheduled
website↔social media↔ads↔AI answering
one message, everywhere
43contacts — illustrative example
€3.10per contact — real Terrae result
4 minAI response time — illustrative example
← drag to compare →
T

Real example: Terrae's interactive assessments

On terrae.pt, visitors answer a seller, buyer or investor assessment — and the brand gets a contact with context about the visitor’s intent, not an anonymous visit. Tools we designed and built from scratch: websites that do, not websites that just show.

Try an assessment on terrae.pt →
03 · Services

Five pillars. Five fingers. One hand.

We don't sell loose parts: we build the complete system, then run it, month after month.

1

Brand & strategy

Problem: every channel says something different.
Execution: identity, tone of voice and a documented brand system guiding people and AI.
Result: one coherent message, ready to produce at scale. Real: Quente e Bom, Massa Prima.

visual identitytone of voicebrand systemmonthly strategy plan
Learn more →
2

Websites that work

Problem: a pretty website that does not explain, measure or convert.
Execution: experience, message, forms, tracking and a link to the sales process.
Result: an asset that generates and qualifies opportunities. Real: six websites live, from Lisbon to Luanda.

design + developmenttechnical SEOproduct cataloguesforms that convertpixel tracking
Learn more →
3

Social media, the whole job

Problem: publishing is the forever-postponed task — and the algorithm punishes it.
Execution: a monthly plan of posts, carousels, stories and Reels — produced, scheduled and managed.
Result: consistent presence with no internal effort. Real: 20+ pieces of content per month for Quente e Bom.

monthly planposts + carouselsstories + Reelstop-shelf copyscheduling & management
Learn more →
4

AI customer care, 24/7

Problem: messages pile up and late replies cost sales.
Execution: a named assistant with a controlled knowledge base; AI suggests, public replies go through human approval.
Result: fast follow-up without taking people out of the process. Real: six assistants live, from Chef Prima to concierge Joaquim.

comments & DM botone-click human approvalwebsite chattrained on brand tonecatalogue & FAQ built in
Learn more →
5

Traffic & data

Problem: money goes into ads with no idea of what is working.
Execution: Meta and Google campaigns with landing pages and creatives scored week by week — and the contacts land straight in your Lead Central.
Result: one number a month, in owner language: what came in, what it cost. Real: €3.10 per contact in real estate.

Meta + Google Adslanding pagescreative scorecardmonthly report in numbers
Learn more →
the palm of the hand

The five fingertips capture. Lead Central gathers it all in the palm.

The leads from your ads and website land on their own in a simple dashboard — with your brand, in your language — and you reply in one tap, none going cold. Already live, with real clients.

Discover Lead Central →
Request a free assessment

Your product deserves to be seen like this.

content that makes people hungry · produced every month, without your team
04 · Portfolio

We don't promise. We show — it's all live.

Click and visit. Each of these websites was designed, built and is operated by us — AI assistant included, social media managed month after month.

massaprima.com
massaprima.com website — full homepage
Massa Prima
“The base of everything good” · bakery raw materials, Angola
hover · the site scrolls
88technical sheets on a B2B site that answers by itself
website + catalogueChef Prima · AIrecipes + food costtracked quote requestssocial media
See case study → Visit massaprima.com →
quenteebom.com
quenteebom.com website — full homepage
Quente e Bom
“Every day, a delight” · bakery & pastry, Luanda
hover · the site scrolls
9,300+Instagram followers, with 20+ pieces of content published every month — no in-house marketing team
website + 80 productsChef Joaquim · AIsocial + GMBmonthly Reels
See case study → Visit quenteebom.com →
aguaminda.com
aguaminda.com website — full homepage
Água Minda
“Born up high” · natural mineral water from Serra da Chela
hover · the site scrolls
2,000 mof altitude at the source — and a brand to match, from website to Reels
websiteKianda · AIsocial medialaunch campaign
Visit aguaminda.com →
koolnature.pt
koolnature.pt website — full homepage
KoolNature · Ekoology
“The biochar that cleans the Portuguese forest” · sustainability
hover · the site scrolls
0 toxinsmore heat, less smoke — and every bag helps clear invasive acacia from the forest
brand + copywebsiteChef Kool · AIsocial mediaproduct storytelling
Visit koolnature.pt →
externatosantamariadebelem.com
Externato Santa Maria de Belém website — full homepage
Externato Santa Maria de Belém
“A Place for Creativity” · kindergarten & primary school · Restelo, Lisbon
hover · the site scrolls
1959a historic Restelo school with a digital presence to match — classes of up to 16, hands-on learning method
institutional websiteAvó Maria · AIGoogle Businesssocial media
Visit the site →
Request a free assessment
Personal brands · real-estate consultants

We build each consultant's own brand too.

At Terrae, every real-estate consultant has their own brand — the face, the name and the voice — produced, scheduled and published by us across every network, under the Terrae seal. A few examples, live:

Bespoke platforms · not just websites
Academia Terrae
Cultura
Mediação
Comprador
Sistemas
Fase · Mediação
A regra dos 3 comparáveis

Academia Terrae · training platform

A whole school for consultants — built from scratch.

We don't just build websites. We build platforms. Academia Terrae is the training system for Terrae's real-estate consultants — from the full curriculum to the AI negotiation simulator. Designed, built and run by us, end to end.

1 066training slides
36modules · 14 categories
10calibrated cases
5structured roleplays
AI negotiation simulatorAI coachDISC assessmentsCase libraryField playbooksCheck-ins & coachingInstallable app (PWA)Own login · serverless backend
QB Digital OS
RH
Finance
Produção
Logística

QB Digital OS · internal operations platform

See the whole business — 360°.

One platform to run and decide. QB Digital OS brings together everything that keeps a business running — from the time clock to PHC, from payroll to management reports. Each person logs in and sees only what concerns them.

30+business modules
11access profiles
PHCERP connection
BIreports & analytics
HR & payrollTime clockFinanceSales & purchasingProduction & qualityLogistics & fleetExecutive reportsDashboards (BI)Role-based access · Supabase
App Nº 5
Leads
Proposta
Cliente

The Nº 5 App · our own system

And we use what we build.

The Nº 5 App is our agency's brain — it runs the whole funnel, from first contact to invoice. Diagnosis, proposal, production, monthly plans, reports, and the client portal where every client sees and approves their own. If we build platforms for others, we started with ours.

7stages: attract to invoice
Sedeeach client's portal
IAdiagnosis and proposals
Livemetrics and ads
Interactive diagnosisProposals with a pricing engineMonthly plansProduction & RadarClient reportsInvoicing & retainersClient portal · one-click approvalLive metrics
05 · The differentiator

Every brand gets a brain that never sleeps.

We don't install a generic chatbot. We create an assistant with a name, a personality and deep knowledge of the business — and we put it to work everywhere at once.

  • 1
    Answers on social mediaComments, mentions and DMs — in the brand's tone, in minutes, not days.
  • 2
    Answers on the websiteChat with all the business information: products, prices, opening hours, terms.
  • 3
    Keeps up with the businessA controlled knowledge base with human review — new catalogue, the assistant keeps up.
  • 4
    Routes to salesEvery conversation points to a concrete step — quote request, booking, visit — and enters the sales process.
Chef PrimaMassa Prima's assistant
our assistants reply like this · any time of day

And in comments and messages? Nothing slips through.

AI suggests the reply in the brand tone — and nothing is published without human approval. One click from you, and the brand replies in minutes. Like this:

1 · a comment comes in
M
@marisol.aocommented on the “Grandma's Cakes” post · Instagram
Do you deliver birthday cakes in Kilamba? 🎂
Sunday · 07:58
2 · the bot suggests, you approve
🤖
Quente e Bom bot → your inboxsuggested reply · Sunday, 08:01
💬 New comment with a ready-made suggestion
“Hi Marisol! 🎂 We do — in Kilamba and all across Luanda. We'll DM you right away with flavours and prices!”
✓ Approved by the team · 08:12
3 · public reply + private message
@quenteebom Hi Marisol! 🎂 We do — in Kilamba and all across Luanda. We'll DM you right away with flavours and prices!
📩 DM sent to Marisol with the cake catalogue and the nearest store's contacts.
🖐️ answered in 14 minutes · 0 pending
illustrative example of the flow we install · comments, mentions and messages · Instagram and Facebook
06 · How we work with you

Every brand is its own brand. Your proposal is made to measure.

It all starts with a free 20-minute audit: we analyse your website and social media before the call, and you leave with three concrete recommendations — whether you work with us or not. From there, scope is born from the audit, not from a menu. There are three ways to have Nº 5 on your team:

We understand your business

A diagnostic that adapts to your answers and reads your website — so the proposal grows from your case, not a template.

We separate facts from our reading

What you told us on one side, our interpretation on the other. We never mix the two.

We show what you asked for and what we recommend

Both readings side by side. You decide clearly — never under pressure.

Every number with its source

What we'll measure, where it comes from, and how much you can trust it. No promises of magic.

Foundation

initial project · timeline defined in the assessment
  • Strategy and digital identity
  • Website, profiles and AI assistant
  • Measurement and initial setup

Getting the house in order. The exact scope grows from the assessment.

Start with the foundations

Engine

monthly partnership · the heart of the service
  • Monthly planning and production
  • Management of the contracted channels
  • AI assistant and message follow-up
  • Monthly report in numbers

Marketing happening every month. Channels and production according to the scope.

I want the Engine

Performance

monthly · for those ready to scale
  • Everything in the Engine
  • Meta and/or Google Ads management, according to the strategy
  • Landing pages when needed and included in the scope
  • CPL and results tracked week by week

Ad spend is not included: it's paid directly to the platforms and defined in the proposal. ROI is calculated when your commercial data allows it to be confirmed.

Scale with ads

After the free diagnosis, you get a concrete proposal — scope, timeline and investment — within 48 hours.

07 · Behind the work

Behind the work, there's a system.

We don't run your marketing across scattered files and lost conversations. You get your own Base — a portal that's yours, with your brand, where you see everything live: the plan, the leads, the ads to the cent, the results across every network, the reports and the documents. You don't hire an agency: you gain a department, and you hold the key.

Monthly plan

What goes out, where, when and with what goal.

Approvals

Approve, request changes or decline — in one place, with human control.

Monthly report

What was planned, what happened and what changes next month.

Live results

Reach, followers gained, the post that performed best and who searched for you on Google — across every network, measured, not estimated.

Ads, live

Every ad, who it's shown to and what it returns — to the cent, whenever you want. The budget is yours and always in plain sight.

Your leads

The contacts your ads and site bring in, on a simple board — so none get lost.

Proposal and tracking

What you asked for, what we recommend, the scope and the investment — side by side.

Illustrations of the real platform interface, with sample data.

attract → assess → propose → produce → approve → report → invoice

08 · Who's on the other side

Before doing marketing, we ran businesses.

Nº 5 is led by Sandro — an entrepreneur with brands of his own and projects run across Portugal and Angola. We didn't learn marketing at agencies: we learned it paying salaries at the end of the month. That's why we talk about cost per lead, not “engagement”.

AI provides the scale; business experience makes the difference. That combination lets us deliver the output of a whole team with the attention of a partner.

Built inside real businesses

Nº 5 was born from a problem we lived first-hand: several brands, too many channels and no integrated marketing structure. We built the system inside our own companies, with our own investment — and then made it available to a limited number of external brands.

How the work is organised

Strategy and directionSandro Sousa · Nº 5 leadership
Content and creativespecialised network
Meta and Google performancecampaign specialists
Technology and AIdevelopment and automation
Data and reportingmeasurement and analysis

Every project is strategically led by Nº 5 and delivered with a specialised network of professionals, mobilised according to the brand's needs — a lean, transparent structure, not an imaginary big in-house team.

A high five with flour in the air over a bakery counter Brands where this method is already at work
TerraeMassa PrimaQuente e BomÁgua MindaExternato Sta. Maria de BelémEkoology
09 · Straight answers

What we get asked before starting.

Does Nº 5 replace an in-house marketing team?

It can replace the need to build a full team right away — and we also work alongside existing teams, covering whatever is missing.

Do you work with any company?

No. The model makes sense for businesses that want consistent execution and an integrated view — which is why we always start with an honest audit.

How much does it cost?

Price isn’t a set menu — and that’s the honest part. It depends on the volume and scope of your case: channels, production, technology, ads. That’s why we always start with the free audit and, within 48 hours, you get a proposal tailored to you, with the exact investment and no fine print. All you decide up front is whether you want to understand your business with us.

Is ad spend included?

Media budget — what you pay Meta or Google directly — is separate from our fee and always defined with you, with full visibility of where it goes.

Who actually does the work?

Every project is strategically led by Nº 5 and delivered with a specialised network of content, design, performance and technology professionals.

Does the AI reply without supervision?

No. Our assistants work from a controlled knowledge base and public replies go through human approval. People first, AI as an accelerator.

Is there a lock-in period?

Duration and exit terms are set out in the proposal, in writing, before any commitment — so you decide with everything on the table.

Do you work in Portugal and Angola?

Yes — we run brands in both countries, with teams and suppliers used to the realities of each market.

Your free assessment starts here.

Two minutes to fill in — and in the 20-minute call we deliver three concrete recommendations, with numbers, no strings attached.

📅 Rather talk right away? Book the 20-minute call directly in the calendar →

🖐️ Honesty guarantee: if the assessment doesn't surface at least 3 concrete opportunities for improvement, we'll tell you on the spot — and won't waste any more of your time.

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prefer email? giveme5@numerocinco.pt · Rua Manuel Ferreira n.º 19C, 2795-229 Linda-a-Velha

🖐️ High five! I'm Quinto — ask me about the services, the assessment, or what's not working in your marketing.