Strategy · content · websites · ads · data

The marketing department for brands that don't have one.

A marketing team led by people who run businesses, accelerated by artificial intelligence. We plan, produce, publish, promote and measure — in one system, across Portugal and Angola.

Request a free assessment See real cases

An initial 20-minute call. No strings attached — and no endless sales decks.

High five.
6brands under our care
6websites live, with AI built in
6named AI assistants
2countries — Portugal & Angola
20+pieces of content per month, per brand
300kaccounts reached in the last 30 days
01 · The open position

Every SME has this position open. Few can afford to fill it.

To get serious marketing, you had three options — all bad. We built the fourth.

Option A

Hire a marketer

€1,500+/month

One person can't do design, video, ads, website and data. And one day they quit.

Option B

Traditional agency

€2,000+/month

Long meetings, jargon, vanity reports — and your business is their smallest account.

Option C

Do it yourself

your evenings

You post when you can. The algorithm forgets you. Your business needed you elsewhere.

The fourth option

O Nº 5

tailored to your brand

A whole team — strategy, creation, ads and data — led by people who've run businesses and accelerated by AI. One contact, zero headaches.

Honest note: Nº 5 isn't the right fit for every company. It makes sense for businesses that need consistent execution, an integrated view and access to several skill sets — without building a full in-house team.

Honesty guarantee: if the assessment doesn't surface at least 3 concrete opportunities for improvement, we'll tell you on the spot — and won't waste any more of your time.

Request a free assessmentSee real cases
02 · Before and after

From “what do I even post today?” to a communication machine.

Most SMEs live on the left side: no time, no plan, the website saying one thing and social media another. Working with Nº 5 means moving to the right side. Drag the cursor and see the difference.

Before
todayWhat do I even post?? 😩 instagramLast post: 23 days ago
inbox9 comments and 4 messages unanswered ???The site says one thing, Instagram says another

The publishing calendar:

2 posts this month · whenever possible
After · with Nº 5

Monthly plan — you always know what goes out and why:

■ posts & carousels · ■ Reels & stories — 20+ pieces scheduled
website↔social media↔ads↔AI answering
one message, everywhere
43leads this month
3,10 €cost per lead
4 minavg. AI response time
← drag to compare →
T

Real example: Terrae's interactive assessments

On terrae.pt, visitors don't just read: they take a seller, buyer or investor assessment and get instant guidance — and the brand gets a qualified lead, not an anonymous visit. We designed and built these tools from scratch. That's the kind of website we build: websites that do, not websites that merely show.

Try an assessment on terrae.pt →
03 · Services

Five pillars. Five fingers. One hand.

We don't sell loose parts: we build the complete system, then run it, month after month.

1

Brand & strategy

Problem: the brand communicates inconsistently — every channel says something different.
Execution: identity, tone of voice and a documented brand system that guides people and AI.
Result: one coherent message everywhere, ready to produce at scale. Real example: the Quente e Bom and Massa Prima brand systems.

visual identitytone of voicebrand systemmonthly strategy plan
2

Websites that work

Problem: the company has a pretty website that doesn't explain, doesn't measure and doesn't convert.
Execution: we build or improve the experience, the message, the forms, the tracking and the link to the sales process.
Result: a digital asset built to generate and qualify opportunities. Real example: six websites live, from Lisbon to Luanda.

design + developmenttechnical SEOproduct cataloguesforms that convertpixel tracking
3

Social media, the whole job

Problem: posting is the forever-postponed task — and the algorithm punishes inconsistency.
Execution: a monthly plan with top-shelf copy: posts, carousels, stories and Reels, produced, scheduled and managed.
Result: a consistent presence with no internal effort. Real example: 20+ pieces a month for Quente e Bom, with no in-house team.

monthly planposts + carouselsstories + Reelstop-shelf copyscheduling & management
4

AI customer care, 24/7

Problem: customer questions pile up across comments and DMs, and slow replies cost sales.
Execution: a named assistant trained on the business, with a controlled, updatable knowledge base; AI suggests the reply and public answers go through human approval.
Result: faster, more consistent follow-up — without taking people out of the loop. Real example: six assistants live, from Chef Prima to concierge Joaquim.

comments & DM botone-click human approvalwebsite chattrained on brand tonecatalogue & FAQ built in
5

Traffic & data

Problem: money goes into ads with no idea of what's working — reports nobody understands.
Execution: Meta and Google campaigns with dedicated landing pages and creatives scored weekly against benchmarks.
Result: one number a month, in owner's language: what came in, what it cost, what we do next. Real example: €3.10 per qualified lead in real estate.

Meta + Google Adslanding pagescreative scorecardmonthly report in numbers
Request a free assessment

Your product deserves to be seen like this.

content that makes people hungry · produced every month, without your team
04 · Portfolio

We don't promise. We show — it's all live.

Click and visit. Each of these websites was designed, built and is operated by us — AI assistant included, social media managed month after month.

massaprima.com
massaprima.com website — full homepage
Massa Prima
“The base of everything good” · bakery raw materials, Angola
hover · the site scrolls
88technical sheets on a B2B site that answers by itself
website + catalogueChef Prima · AIrecipes + food costtracked quote requestssocial media
InstagramFacebook
Visit massaprima.com →
quenteebom.com
quenteebom.com website — full homepage
Quente e Bom
“Every day, a delight” · bakery & pastry, Luanda
hover · the site scrolls
9 300+Instagram followers, with 20+ pieces of content published monthly — no in-house marketing team
website + 80 productsChef Joaquim · AIsocial + GMBmonthly Reels
InstagramFacebook
Visit quenteebom.com →
aguaminda.com
aguaminda.com website — full homepage
Água Minda
“Born up high” · natural mineral water from Serra da Chela
hover · the site scrolls
2 000 mof altitude at the source — and a brand to match, from website to Reels
websiteKianda · AIsocial medialaunch campaign
InstagramFacebook
Visit aguaminda.com →
koolnature.pt
koolnature.pt website — full homepage
KoolNature · Ekoology
“The biochar that cleans the Portuguese forest” · sustainability
hover · the site scrolls
0 toxinsmore heat, less smoke — and every bag helps clear invasive acacia from the forest
brand + copywebsiteChef Kool · AIsocial mediaproduct storytelling
InstagramFacebook
Visit koolnature.pt →
externatosantamariadebelem.com
Externato Santa Maria de Belém website — full homepage
Externato Santa Maria de Belém
“A Place for Creativity” · kindergarten & primary school · Restelo, Lisbon
hover · the site scrolls
1959a historic Restelo school with a digital presence to match — classes of up to 16, hands-on learning method
institutional websiteAvó Maria · AIGoogle Businesssocial media
InstagramFacebook
Visit the site →
Request a free assessment
05 · The differentiator

Every brand gets a brain that never sleeps.

We don't install a generic chatbot. We create an assistant with a name, a personality and deep knowledge of the business — and we put it to work everywhere at once.

  • 1
    Answers on social mediaComments, mentions and DMs — in the brand's tone, in minutes, not days.
  • 2
    Answers on the websiteChat with all the business knowledge: products, prices, opening hours, terms. Chef Prima even suggests recipes with the right measures.
  • 3
    Learns with the businessA controlled, updatable knowledge base, subject to human review — new catalogue, new price, the assistant keeps up.
  • 4
    Routes to salesEvery conversation points to a concrete step — quote request, booking, visit — and enters the sales process.
Chef PrimaMassa Prima's assistant
our assistants reply like this · any time of day

And in comments and messages? Nothing slips through.

Comments, mentions and messages are tracked and prioritised in one central flow. AI suggests the reply in the brand's tone — and nothing is published without human approval. One click from you, and the brand replies in minutes. Like this:

1 · a comment comes in
M
@marisol.aocommented on the “Grandma's Cakes” post · Instagram
Do you deliver birthday cakes in Kilamba? 🎂
Sunday · 07:58
2 · the bot suggests, you approve
🤖
Quente e Bom bot → your inboxsuggested reply · Sunday, 08:01
💬 New comment with a ready-made suggestion
“Hi Marisol! 🎂 We do — in Kilamba and all across Luanda. We'll DM you right away with flavours and prices!”
✓ Approved by the team · 08:12
3 · public reply + private message
@quenteebom Hi Marisol! 🎂 We do — in Kilamba and all across Luanda. We'll DM you right away with flavours and prices!
📩 DM sent to Marisol with the cake catalogue and the nearest store's contacts.
🖐️ answered in 14 minutes · 0 pending
illustrative example of the flow we install · comments, mentions and messages · Instagram and Facebook
06 · How it starts

From first coffee to first results in 30 days.

Assessment — free

A 20-minute call + an analysis of your digital presence. You leave with three concrete recommendations, whether you work with us or not.

Foundation

We build the foundations: sharpened brand, website with AI assistant, social profiles and tracking. Two to four weeks.

Monthly Engine

Content, AI customer care, ads and a report every month. You get customers and one number a month: what came in, what it cost.

07 · How we work with you

Every brand is its own brand. Your proposal is made to measure.

How many channels, how many posts, Reels or stories, a new website or a refresh, ads or organic — the scope comes from the diagnosis, not from a menu. There are three ways to have Nº 5 on your team:

Foundation

one-off project · foundations done right
  • Complete digital identity
  • Website with SEO + AI assistant
  • Google Business and social profiles set up
  • Pixel and tracking installed
Start with the foundations

Engine

monthly partnership · the heart of the service
  • Content at your brand's pace
  • Copy, design and scheduling
  • AI assistant on social and website
  • Monthly report in numbers
I want the Engine

Performance

monthly · for those ready to scale
  • Everything in the Engine
  • Meta and Google Ads management
  • Dedicated landing pages
  • CPL and ROI in plain sight, week by week
Scale with ads

After the free diagnosis, you get a concrete proposal — scope, timeline and investment — within 48 hours.

08 · Who's on the other side

Before doing marketing, we ran businesses.

Nº 5 is led by Sandro — an entrepreneur with brands of his own and projects run across Portugal and Angola. We didn't learn marketing at agencies: we learned it paying salaries at the end of the month. That's why we talk about cost per lead, not “engagement”.

AI provides the scale; business experience makes the difference. That combination lets us deliver the output of a whole team with the attention of a partner.

Built inside real businesses

Nº 5 was born to solve a problem we know first-hand: several brands, too many channels, and no truly integrated marketing structure. We built the system inside our own companies, tested it with our own projects and our own investment — and then opened it to a limited number of external brands.

The people behind the system

Nº 5 is led by Sandro Sousa and works with a specialised network of strategy, content, design, performance and technology professionals, mobilised according to each project's needs.

A high five with flour in the air over a bakery counter Brands where this method is already at work
TerraeMassa PrimaQuente e BomÁgua MindaExternato Sta. Maria de BelémEkoology

Your free assessment starts here.

Two minutes to fill in. We analyse your website and social media before we talk, and in the 20-minute call we hand you three concrete recommendations — with numbers, no strings attached.

🖐️ Honesty guarantee: if the assessment doesn't surface at least 3 concrete opportunities for improvement, we'll tell you on the spot — and won't waste any more of your time.

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🖐️ Got it! We'll analyse your business and reply within 24 hours to book the call. High five.

Rua Manuel Ferreira n.º 19C, 2795-229 Linda-a-Velha

🖐️ High five! I'm Quinto — ask me anything, I promise to impress.