Terrae — a complete marketing system, not a one-off campaign.
Terrae is a Portuguese real-estate brand (brokerage, credit intermediation and own development, licence AMI 27242). It is also the most complete example of what Nº 5 does when it runs a brand's marketing end to end.
The context
In a sector where every operator says the same thing, Terrae needed three things: to attract sellers and buyers measurably, to turn anonymous visits into contacts with context and intent, and to keep a consistent presence without an in-house marketing team.
What is in place
- A website with tools that do things — on terrae.pt, visitors don't just read: they answer interactive seller, buyer or investor assessments and get immediate guidance. Each assessment generates a contact with context and information about the visitor's intent.
- AI concierge (Joaquim) — answers visitors on the site, with human approval and supervision in the process.
- Meta campaigns with a scorecard — video creatives scored week by week against sector benchmarks (hook, retention, cost per contact), with documented decisions.
- Managed social media — Instagram, Facebook, TikTok, YouTube and LinkedIn, with a monthly plan.
- End-to-end measurement — from ad click to contact, with reports in owner's language.
The numbers, with context
Instagram follower growth (30 days)
What this case shows
That the value is not in any single piece — it is in the system: the brand feeds the website, the website turns visits into contacts with context, the ads are scored with discipline, and everything is measured in one place. This is the model we install for every Nº 5 client.
methodology note: sources — Meta Ads Manager and Metricool/Instagram. Results refer to the periods indicated and are no guarantee of future results.